This paper presents preliminary results of a study that aims to assess the role of universities in providing continuing education and training in Romania. The need for this assessment appears in the context of larger topic, that of lifelong learning, construct that raised con­siderable interest in Romania. The methodological design of the research consisted of a quantitative analysis of secondary data. For the purpose of this investigation, data were collected from the County Registries for Continuous Training from 10 counties belonging to all development regions of Romania, plus Bucharest. Findings reveal a low participation of universities from the investigated counties in the adult continuing education and training. The specialisations offered prove to be linked to the regional context, as it might seem natural. Further research is needed to clarify the link between the specialisations offered within the regional context.

Emerging economies present the largest growth in the world, and thus tremendous growth opportunities. Developing products for emerging markets proves to be a difficult task requiring a fundamental shift in thinking, and the present paper aims at investigating the product innovation strategies available on emerging markets, theoretically and practically through examples and a case-study of the Romanian tablet market. At the beginning, the theoretical framework is described through the most relevant contributions to the field of product innovation. Some conceptual clarifications are provided, in the context of a widespread usage of terms in various fields of science. The second part of the paper attempts to define the ‘emerging markets’ and to find distinctive their characteristics, attempt hampered by their great diversity and complexity. The third part provides empirical support for the product innovation strategies used by local tablet producers in Romania. Findings show local tablet producers used the frugal innovation strategy in the first years of operations. Afterwards, the increasingly competitive market and the gradual sophistication of consumers made a shift in strategy, to new product development and innovation strategy, in the context of keeping the low-cost positioning of the locally produced tablets.